UK government drinks curbs won't work: Accolade
UK government drinks curbs won't work: Accolade
Nov 28, 2012 6
(Decanter) - UK government plans to ban multi-buy drinks offers may not curb alcohol consumption as much as expected, analysis by Accolade Wines suggests. Sales figures from Scotland, where offers such as three bottles of wine for £10 were banned a year ago, show that most shoppers are simply buying wine more often.
Supermarkets, meanwhile, have cut prices for single bottles.
'Heavy wine shoppers have not changed their behaviour and are buying the same amount of wine as they did before the ban,' said the UK's largest wine firm, Accolade, in its annual Wine Nation report published this week.
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