Canada: B.C. Broker Negotiates Wine Surplus
Canada: B.C. Broker Negotiates Wine Surplus
Nov 28, 2012 6
(Wines&Vines) - With the British Columbia Wine Institute estimating the province’s grape crop reaching 35,000 tons this year, some observers are talking about the potential for a surplus. Concerns about a potential surplus of B.C. grapes have been simmering among grapegrowers here for the past few years. With acreage approaching 10,000 acres and many wineries striving to carve niches for themselves, there’s a relatively large volume of high-quality grape juice swirling around the province. During the recession of 2008-09, many wineries introduced blends or second labels that offered consumers greater value for their dollar (see “Northwest Vintners Strategize.”)
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