US wine drinkers remain loyal to natural cork, but screw-caps slowly closing the gap, according to new report
US wine drinkers remain loyal to natural cork, but screw-caps slowly closing the gap, according to new report
Nov 21, 2012 6
(TizWine) - The cork-centric view of the US market is gradually changing, as alternative closures, led by screw-caps, make inroads into certain categories of wine, according to latest Wine Intelligence research.
The Wine Intelligence USA closure report reveals that consumer affinity towards screw-cap has experienced significant growth in over the past 5 years: 22% of regular wine drinkers in America (those drinking wine at least once a month) are now happy to buy their wine with a twist top, making levels of consumer affinity comparable to synthetic cork for the first time – 24% say they like buying synthetic cork. However, natural cork holds on to its top status among consumers with 66% being fans of the traditional closure.
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