Burgundy tries to avoid 'Bordeaux example' as Asian buyers flock to Beaune
Burgundy tries to avoid 'Bordeaux example' as Asian buyers flock to Beaune
Nov 19, 2012 6
(Decanter) - There were 30% more Asian buyers at this year’s Hospices de Beaune compared to last year, auction house Christie’s said. Christie’s said it has never seen as many Asian buyers pre-registered for the annual barrel auction this weekend (17,18 November), but Burgundy is taking a ‘prudent’ approach to China, industry representatives say.
Christie's wine specialist Michael Ganne said pre-registered Asian buyers increased by ‘at least 30 per cent [compared to last year] the most we have ever had’ since Christie’s began managing the sale seven years ago.
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