US: Santa Cruz Winery Group Picks Director
US: Santa Cruz Winery Group Picks Director
Nov 16, 2012 6
(Wines&Vines) - The Santa Cruz Mountains Winegrowers Association has new digs and, for the first time, an executive director. Megan Metz, most recently executive director of the late Mendocino Winegrape & Wine Commission, took the reins last month and is getting to know the territory and the membership of the SCMWA, which encompasses Santa Cruz, Santa Clara and San Mateo counties south of San Francisco. Metz is charged with helping the SCMWA board to develop a three-year strategic plan and new marketing initiatives from the association’s new office in downtown Santa Cruz. Founded 20 years ago, the association has grown to 79 members (up from 45 a decade ago.) Spanning coastal Santa Cruz to Silicon Valley, across the rugged Santa Cruz Mountains for which it’s named, the AVA enjoys varied terroirs and microclimates and is best known for Pinot Noir, Cabernet Sauvignon and Chardonnay grapes and wines.
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