LOUIS VUITTON FAMILY LAUNCHES WINE FOR THE CHINESE PALATE
LOUIS VUITTON FAMILY LAUNCHES WINE FOR THE CHINESE PALATE
Nov 12, 2012 6
(TheDrinksBusiness) - Louis Vuitton’s founding family has launched XLV, a range of wines specifically tailored to the Chinese palate.
Encompassing wines from the southern Rhône, Bordeaux and Champagne, XLV is named after fifth generation family member Xavier-Louis Vuitton, who owns a wine estate near Apt in the Vaucluse department of France.
Xavier-Louis’ son Quentin-Louis, who has taken on the role of cellar master, was at last week’s HKTDC International Wine & Spirits Fair to introduce the range. Describing wine as “a passion I inherited from my father”, he explained: “I made many trips to Asia to understand the Asian palate.”
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