Bordeaux to promote mid-range wine in China
Bordeaux to promote mid-range wine in China
Nov 3, 2012 6
(China) - China's wine market is maturing, with the customers diversifying their tastes from costly wines to cheaper ones, and Bordeaux plans to promote mid-range wine in the Chinese mainland to grab more market share in the future, Georges Haushalter, the president of Bordeaux Wine Council has said.
Attending the four-day Wine and Dine Festival held in Hong Kong starting on Thursday, Haushalter told Xinhua that many Chinese wine collectors used to buy Bordeaux wines through Hong Kong, the global auction center for fine wines, and pushed up the prices for Bordeaux wines.
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