UK: "Port will overtake sherry by 2020"
UK: "Port will overtake sherry by 2020"
Oct 29, 2012 6
(OffLicenceNews) - Port will leapfrog sherry to become the UK’s leading fortified wine by 2020, according to a leading importer.
Andrew Hawes, managing director at Mentzendorff, analysed Nielsen statistics for the category over the past 15 years before making the claim.
In 1996, port was worth £50 million in the UK, compared to £75 million in 2011.
At the same time, sherry has dropped from £124 million to £89 million.
Hawes said: “If the same long-term trend continues then port is destined to become the leading fortified wine in the UK market by 2020.”
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