Amazon gets back in the wine business
Amazon gets back in the wine business
Oct 28, 2012 6
(PressDemocrat) - Online retail giant Amazon.com is making yet another attempt to capitalize on the complicated market for online wine sales, a closely-watched initiative that could open a new distribution channel for wineries.
If it succeeds this time after two previous failures, Amazon could bring exposure to boutique wineries that are too small to land a deal with major distributors. And wineries that opt to play could find an alternate route to consumers, bypassing the traditional three-tier distribution system that dates back to Prohibition.
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