The Strategy of Pricing Wine
The Strategy of Pricing Wine
Oct 26, 2012 6
(Wines&Vines) - Intense competition and retailer discounts kept wine prices in check during the recession, but that appears to be changing. Jon Fredrikson, principal with Gomberg, Fredrikson & Associates, said that in the past two years there have been more price changes—especially at the lower and higher price categories—and prices on the whole have been increasing. “It’s clear people are dealing with rising costs,” he said.
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