Rude wine label causing trouble in US
Rude wine label causing trouble in US
Oct 22, 2012 6
(TheDrinksBusiness) - A wine from Hundred Acre owner Jayson Woodbridge is causing problems in the US state of New Hampshire due to its controversial name.
The wine, If You See Kay 2010, a Cabernet-based red blend from the Italian region of Lazio, when said aloud sounds like the spelling of a four-letter expletive.
At least two executive councilors have questioned the State Liquor Commission’s judgment in allowing the wine to be sold at state stores in New Hampshire.
“This isn’t the welcome mat New Hampshire should display for tourists,” councillor David Wheeler told local newspaper The Union Leader.
“We need to set a higher standard for sales and marketing – the label violates community standards,” he added.
Bolstered by the controversy, the wine, priced at $19.99, is selling very well.
“We sold 10 cases last week,” Joseph Mollica, chairman of the State Liquor Commission told The Union Leader.
Comments