Wine gets in the spirit with new liquor blends
Wine gets in the spirit with new liquor blends
Oct 18, 2012 6
(SFGate) - Cognac blended with moscato? Pink wine mixed with port? And how about a mashup of sparkling white wine and vodka? Hard liquor is showing a softer side as producers shake things up with new blends that put wine and spirits in the same bottle.
"Companies are going out of the box," observes Ted Carmon, spirits buyer for the BevMo! liquor chain.
There's no official category name so far — Spirited wines? Laid-back liquors? — but Carmon traces liquor's "anything goes" movement to Pinnacle Whipped, the wildly popular whipped-cream flavored vodka that came out a couple of years ago. "That really rewrote the rules on what kind of flavors could be used."
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