Rosé sold in plastic cup that was dismissed by Dragons’ Dean as ‘tacky’ has last laugh after winning wine Oscar
Rosé sold in plastic cup that was dismissed by Dragons’ Dean as ‘tacky’ has last laugh after winning wine Oscar
Oct 9, 2012 6
(DailyMail) - It was dismissed by the Dragons Den entrepreneurs as a novelty product without a future.
However the company behind the ‘cup-a-wine’ concept – wine sold in plastic glasses with a tear off lid - has had the last laugh.
First the product was snapped up by Marks & Spencer for its ‘Food on the Move’ section, proving a big hit with commuters and picnickers.
And now the wine itself has won an award in the international wine ‘Oscars’.
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