Olympics-German wine 'Olympiad' accused of ambush marketing
Olympics-German wine 'Olympiad' accused of ambush marketing
Sep 27, 2012 6
(Reuters) - A wine fair in southwest Germany has been ordered to stop using the Olympic name and a similar logo or face a hefty fine, with the German Olympic Committee accusing it of ambush marketing.
The community of Langenlonsheim used the Olympic symbols, including a seven-ring logo as opposed to the five rings of the Games, for a local wine fair which it called the "wine Olympics" in August around the time of the 2012 London Games.
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