Wrapped wine goes nuts in USA
Wrapped wine goes nuts in USA
Sep 20, 2012
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(TheDrinksBusiness) - Wines wrapped in paper have proved an overnight success in the US off-trade, following a launch earlier this month.
Conceived by Kevin Shaw from design agency Stranger & Stranger, wines from Sonoma-based producer Truett-Hurst have been wrapped in a resilient and recyclable paper with a range of messages from food pairings to recipes.
The packaging was inspired by the need to display information that couldn’t easily fit on a standard label, and hit the shelves of US supermarket chain Safeway in early September.
Sales of the wine range went “nuts overnight” according to Helen McGinn from the design agency.
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