Playboy Launches Wine Club For U.S. Aficionados
Playboy Launches Wine Club For U.S. Aficionados
Sep 19, 2012 6
(RedOrbit) - Playboy Enterprises, Inc. (PEI) today announced the launch of the Playboy Wine Club (www.playboywineclub.com) for U.S. wine enthusiasts through a licensing agreement with Barclay’s Wine, a leading internet wine curator. The Playboy Wine Club is the first of a series of Internet-based initiatives being developed by the Company’s digital ventures group.
The online-only Playboy Wine Club will offer wine aficionados exclusive selections from around the world, sourced from boutique vineyards. The subscription e-commerce club includes a quarterly full-case delivery program, a diverse online wine store, and exclusive online wine offers for private customers. Membership in the Playboy Wine Club is available to U.S. residents only.
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