US: Truett-Hurst launches occasion-specific wrapped wine line
US: Truett-Hurst launches occasion-specific wrapped wine line
Sep 13, 2012 6
(PressDemocrat) - The wine aisle at Safeway is about to get more interesting.
Truett-Hurst, the Healdsburg wine company, has inked an agreement with the grocery chain to roll out a line of wines that are wrapped in vibrant, foil-like paper designed to help consumers pair wines with special occasions.
A brand called “Curious Beasts,” a red blend geared for Halloween and Day of the Dead, has a dark foil wrapper decorated with skeletons and skulls. Another brand called “Shuck's,” suggested for seafood pairings, has fish illustrations and recipes on its foil wrapper and will be sold near the seafood case at Safeway
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