WINE “HANDBAG” TREND GAINING MOMENTUM
WINE “HANDBAG” TREND GAINING MOMENTUM
Sep 12, 2012 6
(TheDrinksBusiness) - A trend is developing for boxed wine aimed at women in the shape of a handbag in a bid to boost the packaging’s unfashionable image.
Keen to appeal to fashion savvy consumers, Swedish company Vernissage has released a trio of on-the-go boxed wines shaped to look like designer handbags.
Created by Stockholm-based graphic designer Sofia Blomberg, the so-called Bag-in-Bag wine is made at the Nordic Sea Winery in Sweden run by Takis Soldatos
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