No More Shame: Boxed Wine Now Comes In A High-End Fashion Purse
No More Shame: Boxed Wine Now Comes In A High-End Fashion Purse
Sep 3, 2012 6
(NPR) - Ladies, if the thought of showing up at a party or a picnic with a box of wine seems a little gauche, there's now a product for you: Vernissage's "bag-in-a-bag" of wine. It's boxed wine, shaped like a handbag.
Elliot Stern, CEO of Squish Wines, is in charge of importing the bags, which originate in Sweden, into the U.S. He says it's a "whole new concept of design" meant to appeal to a classy lady heading out to lunch with the girls or dinner with her significant other.
More than half of female drinkers chose wine over other alcoholic beverages, according to a recent Gallup poll, so there's reason to think this might appeal to a few women out there.
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