Marketing Wine as a Respite From Women’s Many Roles
Marketing Wine as a Respite From Women’s Many Roles
Aug 30, 2012 6
(NYTimes) - IN the 1970s, Miller High Life introduced the “It’s Miller Time” campaign with commercials featuring men working at harrowing professions, like aerial firefighter pilots and high voltage wire repairmen, who joined co-workers for an after-work beer. Winemakers today are taking a similar approach to market wine to women, particularly mothers, promoting wine as a break from juggling work, family and households.
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