Chile's Vina Concha y Toro Looks to Revive U.S. Fetzer Wines
Chile's Vina Concha y Toro Looks to Revive U.S. Fetzer Wines
Aug 18, 2012 6
(WSJ) - After more than a century producing wine in Chile, and more recently in Argentina, Vina Concha y Toro SA CONCHATOR.SN +0.17% is looking to put newly acquired California winemaker Fetzer Vineyards back on the U.S. consumer's wine rack.
Ahead of its 130th anniversary next year, the producer of Casillero del Diablo, one of Chile's most distinctive wine brands, aims to turn Fetzer's declining sales around and increase the Mendocino county vintner's revenue and volume at a double-digit annual pace.
Comments