US: Ste. Michelle Dominates $8-$10.99 Wine Sales
US: Ste. Michelle Dominates $8-$10.99 Wine Sales
Aug 15, 2012 6
(Wines&Vines) - Wines from Washington state make up less than 10% of U.S. wine production, but in at least one price segment they dominate sales: wines from $8 to $10.99 retail, also known as “premium” by some marketers. Washington’s Chateau Ste. Michelle brand leads this category in sales at major U. S. food and drug stores with $94 million in the 52 weeks ending July 8, according to the Symphony IRI Group (SIG.) Parent company Ste. Michelle Wine Estates claims three additional spots in the top 20 table wine brands at this price: 14 Hands, Columbia Crest Grand Estates and Red Diamond.
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