Czech breweries turn to shandy
Czech breweries turn to shandy
Aug 14, 2012 6
(TheDrinksBusiness) - In a country famous for its beer traditions, over half of the Czech Republic’s top breweries are now selling pre-mixed shandy in bottles, in response to falling sales of traditional beer, and changing lifestyles.
Beer, pre-mixed with lemonade and other fruit-based flavours, has been responsible for the first rise in Czech domestic beer sales in over two years. Known as ‘Radlers’, the shandy-style beers are proving popular with drinkers in their twenties and thirties thanks to their sweeter taste and lower alcohol levels of around 2% ABV.
Jan Vesely, director of the Czech Beer and Malt Association, told Reuters: “The production rise is all due to mixed (beer) drinks. It is booming and is an added dimension to the Czech beer culture.”
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