SOCIAL MEDIA LEADS DRINK AND FOOD CHOICES
SOCIAL MEDIA LEADS DRINK AND FOOD CHOICES
Jul 31, 2012 6
(TheDrinksBusiness) - More than a third of consumers use social media when deciding where to go out for a drink or food, according to the findings of the latest Taste of the Nation survey by Deloitte, the business advisory firm. The survey of 3,000 consumers from across the UK reveals 61% of 18-34 year olds consult social media when deciding on their eating or drinking out destination.
While, this figure decreases into other age groups, a significant 31% of 35-54 year olds consult social media and 14% of those over 55 years.
In terms of what the consumer is looking for, 24% of survey respondents say the main reason for consulting a review site is to search for a discount.
Researching the suitability of the venue – 18%, getting ideas for where to go –17%, and booking a venue because of a review –15% were all identified by consumers as the most frequent activities on these sites.
Comments