UK: Sales of low-abv wine drinks up 135% at Asda
UK: Sales of low-abv wine drinks up 135% at Asda
Jul 30, 2012 6
(TheGrocer) - Sales of low-alcohol wine at Asda have rocketed over the past year - thanks to a massive range extension.
The retailer said sales of its low-alcohol wine drinks - which range from 0% to 5.5% abv - were up 135% y-o-y [Nielsen 52 w/e 26 June 2012], helping it nearly double its total low-alcohol market share to 25% over the period.
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