Building a Winery in China From Scratch
Building a Winery in China From Scratch
Jul 30, 2012 6
(WSJ) - Move over baijiu, you’ve got company. With its auspicious hue and perceived health benefits, red wine is “the banquet drink of Chinese officials and businessmen,” according to Harvard Business School professor William C. Kirby.
It’s a trend that bodes well for Grace Vineyard, which Prof. Kirby profiled in a Harvard Business School case study three years ago that chronicled China’s fast-growing wine industry.
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