Chinese open to modern wine labels
Chinese open to modern wine labels
Jul 9, 2012 6
(DrinksInt) - Chinese wine consumers prefer traditional wine labels but are open to some contemporary designs, according to Wine Intelligence.
In its inaugural China Label Report, Wine Intelligence teamed up with wine label designers Amphora to test eight styles of label in interview environments.
The sample was made up of 40 upper-middle class Chinese consumers from Beijing and Shanghai who drink imported wine regularly.
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