UK: Blossom Hill launches new reduced alcohol wine based drink
UK: Blossom Hill launches new reduced alcohol wine based drink
Jul 9, 2012 6
(TalkingRetail) - In an emerging category, boasting a positive 41% growth in value sales, Blossom Hill, owned by Percy Fox & Co. is launching a new reduced alcohol wine based drink, aiming to raise the credibility of the category through its taste proposition. This summer sees the exciting launch of Blossom Hill Vie, a quality tasting 5.5% vol product.
The UK reduced alcohol wine based drinks category is still relatively new, emerging over the last two years it is already worth £22.7m. Despite this, currently only 20% of wine drinkers buy into the reduced alcohol wine based drinks category, but a further 50% of consumers say they would potentially buy reduced alcohol wines in the future.
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