Sake pitted to boost business for Japan
Sake pitted to boost business for Japan
Jul 3, 2012 6
(TVNZ) - Move over cars and high tech. Japan, long renowned for its innovative autos and gadgets, now hopes to turn sake and other local spirits into export hits as well.
Tokyo looks to make its traditional rice wine part of national growth strategy, aiming at an overseas marketing push to help bring tourism and investment to struggling rural areas.
The plan is a brainchild of Economics Minister Motohisa Furukawa, who had a eureka moment at the World Economic Forum in Davos, where he witnessed sake's popularity among the attendees.
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