UK: Olympic wines will be Fairtrade
UK: Olympic wines will be Fairtrade
Jun 21, 2012 6
(Decanter) - Fairtrade wine has a golden marketing opportunity after being selected to spearhead the launch of bespoke Olympic wines at London 2012. In an Olympic first, the International Olympic Committee (IOC) tasked buyers at UK wine merchant Bibendum with securing almost 650,000 litres of 2012 vintage wine for a range to be sold at all Games venues this summer.
The three chosen wines, packaged in 75cl and 18.75cl recyclable PET bottles, represent a coup for Fairtrade, as well as for South Africa and up-and-coming Brazil.
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