Paper wine bottle UK launch imminent
Paper wine bottle UK launch imminent
Jun 20, 2012
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(TheDrinksBusiness) - The world’s first paper wine bottle is set to hit supermarket shelves imminently. Its maker, GreenBottle, has just signed a deal with independent wine supplier Kingsland Wines to bottle the wine at its Manchester base.
GreenBottle founder Martin Myerscough is in the final stages of negotiation with one of the UK’s leading supermarkets, which is set to debut the bottle this autumn.
“We’re looking at a six month ‘first to market’ agreement, and will premiere the bottle with one or two wines to begin with,” Myerscough told the drinks business.
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