Chinese Wine Lovers Go Californian as Taste Widens
Chinese Wine Lovers Go Californian as Taste Widens
Jun 17, 2012 6
(BusinessWeek) - At Shi Tang, a private wine club in Shanghai, Jesse Coffino circled the table, splashing crisp Graziano chenin blanc from Mendocino county into glasses of 15 eager members.
All were regular drinkers of French wine but had never heard of Mendocino. Coffino had to unroll a map.
“It’s hard to break pre-conceptions in China about where good wine comes from,” said 29-year-old Coffino, a Mandarin- speaking, San Francisco Bay-Area native, the wine’s importer.
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