Bypassing the Grape but Enjoying Its Fruits
Bypassing the Grape but Enjoying Its Fruits
Jun 10, 2012 6
(NYTimes) - CAMERON HUGHES sees nothing romantic about being a winemaker. Having a rolling vineyard to call his own? Taking that first sip of a homegrown pinot noir? He can live without it, thanks — and he does, even as he has become a prominent name in the California wine industry. Mr. Hughes, who started by selling wine out of the back of his Volvo station wagon in 2002, is a wine négociant, or wine merchant. He does not own a vineyard or a winery. Instead, from offices in San Francisco and Calistoga, Calif., he outsources all the labor that goes into making a bottle of wine — growing the grapes, crushing and fermenting them, and other steps in the process — to others.
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