Building Wine Brands In China No Small Task
Building Wine Brands In China No Small Task
Jun 8, 2012 6
(JingDaily) - China’s maturing wine industry is not new news, with wine consumption doubling since 2005 and the country now the world’s seventh-largest wine consumer. As more drinkers trade in bottles of beer or baijiu for glasses of wine, winemakers from around the world continue to look for new ways of tapping the market, from e-commerce to brick-and-mortar wine bars. Though the China “frenzy” of the past two years shows no clear sign of ending any time soon, this week senior analyst Marc Soccio of the Dutch bank Rabobank said that winemakers hoping to build their brands in China should take a deep breath before throwing their hat into the ring.
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