US: Wineries Use Data to Build Sales
US: Wineries Use Data to Build Sales
Jun 6, 2012 6
(Wines&Vines) - Oregon’s wine industry, like many, has long discussed ways to grow its share of national and international sales. Yet one of the most valuable assets in the campaign may be languishing on hard drives in tasting rooms and cellars across the state: customer data. Knowing who customers are is fundamental to understanding and planning the growth of any business, but for the wine trade a knowledge of customers is critical because of the intensely personal nature of responses to the product.
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