Where is the Global Wine Industry Headed?
Where is the Global Wine Industry Headed?
Jun 4, 2012 6
(Econintersect) - It is hard to project the future, but I enjoy trying. And I am not alone. George Taber has written a great book that presages what is coming and Mike Viseth has just completed a 3-article series on it as well. One thing I have learned: history tends to repeat itself. So it is worth looking back before looking ahead.
Then – Circa 1970 – 1980
When I was growing up, we drank Mateus, Snapple, Lancers Sparkling Rosé or Chianti in straw bottles. On special occasions, we spent more for Bordeaux or Burgundies. Consequently, I can today tell the difference between Burgundies and Chardonnays from elsewhere. Do I like the French ones better? They are good; I grew up thinking they were the best. But there are others I enjoy, e.g. the full bodied McManis Chardonnay from California ($12).
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