Forget 2011 Bordeaux Futures, Buy Wine in Bottles Now
Forget 2011 Bordeaux Futures, Buy Wine in Bottles Now
Jun 3, 2012 6
(BusinessWeek) - Delete. Delete. Delete. Of the 578 offers of 2011 Bordeaux futures that flooded Jamie Ritchie’s inbox one morning, most ended up in his trash file.
In mid-May, after doing practically nothing in the weeks that followed Chateau Lafite’s release of its en primeur price at 420 euros ($519) a bottle on April 16, (a 30 percent dip from 2010), thumb-sucking chateaux suddenly rushed en masse with their own offerings. Major players, like Ducru-Beaucaillou, still haven’t.
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