Philippines: New Wine Segment Eating Into Beer Market As Alternative Drink
Philippines: New Wine Segment Eating Into Beer Market As Alternative Drink
Jun 3, 2012 6
(MB) - Alcopop drinks, a new light alcoholic flavored drink segment, is slowly eating into the beer market as this segment appeals more to the younger population, who prefers flavored light alcoholic drinks.
Adolfo Alvarez, Business Unit Head of the Monheim Group, which distributes another alcopop brand Spy Wine cooler, said there are about 10 alcopop brands in the market.
“There are indications that this new wine segment is eating into the beer market as an alternative to the light beer brands,” Alvarez said noting that some convenience stores have reported as much as 25 percent drop in sales of beer as sales shift to alcopop drinks.
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