FranceAgriMer heads campaign to promote French regions in China
FranceAgriMer heads campaign to promote French regions in China
May 30, 2012 6
(Decanter) - FranceAgriMer, part of the French Ministry of Agriculture, is funding a three year communication campaign to encourage wine professionals and consumers in China to look beyond Bordeaux.The purpose of the ‘Experience France with the wines of France’ campaign, aimed at importers, retailers, chefs and sommeliers as well as consumers, is to promote the 12 French wine regions and ‘as many appellations as possible’, according to FranceAgriMer.
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