Trends in Chinese wine-drinking: South American, domestic wines to make inroads
Trends in Chinese wine-drinking: South American, domestic wines to make inroads
May 26, 2012
, by
(AFP) - While French Bordeaux may enjoy a stronghold on budding Chinese wine drinkers now, Chilean and Argentinean wines will soon carve out new turf among oenophiles in Asia.
That's the prediction of Sarah Kemp, publishing director of Decanter magazine, which wrapped up the largest wine competition in London this week and where Chinese winemakers took home 18 medals, almost doubling their performance from last year when they won 11 awards.
In addition to being touted as one of the fastest growing wine markets in the world, China is trying to become a producing nation itself by tapping into areas of the country where grape-growing conditions are ripe.
Comments