Low alcohol wine essential to future of the trade
Low alcohol wine essential to future of the trade
May 24, 2012 6
(TheDrinksBusiness) - Bernard Fontannaz of Origin Wines thinks that it is vital for the trade to bring in new, younger, consumers and thinks low alcohol wines may be the answer. He told the drinks business that the trade must look beyond its own rhetoric and see that low alcohol wines are not only here to stay but that they might also be the key to the wine trade’s future.
“Our consumer base is declining,” he said. “and low alcohol wine is a way to get young consumers into wine and then trade them up the line from there.
“The trade must look outside itself and see that 5.5% alcohol is acceptable to many people.
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