US: Sheraton teams with Wine Spectator for 'Social Hour'
US: Sheraton teams with Wine Spectator for 'Social Hour'
May 16, 2012 6
(USAToday) - Starwood's Sheraton chain is rolling out new wine menus and a wine tasting hour in a bid to give guests another reason to socialize in hotel lobbies while boosting wine and food sales.
Unlike boutique hotel operator Kimpton, Sheraton hotels won't offer guests a free, full glass of wine each evening.
Sheraton is, however, going to give guests two-ounce samples of premium wines that received high ratings from Wine Spectator.
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