Languedoc Paradox: How a Big French Region is Trying to Show its Identity
Languedoc Paradox: How a Big French Region is Trying to Show its Identity
May 14, 2012 6
(PalatePress) - In the world of marketing and sales, it’s always good when you can keep things simple. Of course, this can be quite a challenge for an industry like the wine industry, where realities of place, grapes, vintages, styles, and terroir add up as so many variables to take into account—enough to confuse everyone but the aficionados.
Consider, then, the challenge faced by a region like Languedoc, as it keeps trying to move away (and up) from its longtime role as a provider of high-volume plonk. As it does so, its main tool is to show diversity—in appellations, wine styles and varieties—and thus, paradoxically, to showcase its complexity.
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