French wine campaign to tap Chinese market
French wine campaign to tap Chinese market
May 9, 2012 6
(TheDrinksBusiness) - Newly elected French president Francois Hollande is to promote French wine in China and educate the Chinese about wine through a series of events in the country.The French agriculture ministry has also promised 400 different wines from 12 regions across France will land in China in batches over the next three years.
Targeting both the Chinese wine trade and consumers, the three-year campaign, starting from 2012, will help instill wine knowledge in importers, distributors and chefs, as well as invite consumers to wine tastings and French cookery courses.
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