Gallo Wine and Universal Studios team up for Gallo Film Club
Gallo Wine and Universal Studios team up for Gallo Film Club
May 8, 2012
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(TheDrum) - Gallo Wine and Universal Studios have teamed to launch the Gallo Film Club.
Created by The Assembly, the club aims to bring special moments from the big screen into the home while viewers share a glass of Gallo wine.
The Assembly was briefed with devising a brand platform that would add equity to the brand and create deeper connections between consumers and the wines.
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