US: N.J. wineries raise a glass as law that allows them to ship directly to customers takes effect
US: N.J. wineries raise a glass as law that allows them to ship directly to customers takes effect
May 3, 2012 6
(NJ) - Click and sip. New Jersey wine connoisseurs can now have bottles from the state’s wineries shipped directly to them, after a bill signed by Gov. Chris Christie in January went into effect Tuesday.
It won’t dramatically increase profits for New Jersey’s wineries, said Tom Cosentino, spokesman for the Garden State Wine Growers Association, but it still represents a significant change to the law.
"It’s going to be a slow roll-out. If you’re a winery, right now you’re getting set up to sell online," he said. "It’s going to take time to see the impact. This law was never meant to be a panacea that makes wine growers millionaires because of direct shipping. The industry sees it as a way to grow their audience."
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