US to review online marketing of beer, liquor and wine
US to review online marketing of beer, liquor and wine
May 1, 2012 6
(KansasCity) - Twitter didn't exist the last time the Federal Trade Commission examined alcohol advertising, back in the last decade.
Now hundreds of millions of tweets fly daily across the micro-messaging site, including an increasing number from wine, beer and liquor companies seeking market buzz. It's part of a new media frontier, one that federal regulators are about to explore.
In an ambitious venture, the Federal Trade Commission is requiring 14 major alcoholic beverage producers to release information about their Internet and digital marketing efforts. The parent companies for storied wineries including Kendall-Jackson, Robert Mondavi and Beaulieu Vineyard, as well as the likes of Anheuser-Busch and Bacardi, are all being tapped for precious data likely to shape future advertising rules.
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