New Zealand winemakers plan to stake claim in moving China market
New Zealand winemakers plan to stake claim in moving China market
May 1, 2012 6
(Xinhua) -- The New Zealand government and wine industry are planning a long-term strategy to build the presence of New Zealand wine in China over the next three to five years, an industry expert said Tuesday.
As New Zealand winemakers prepare for a major push in China this month with their biggest-ever road show taking in Hong Kong, Beijing and Shanghai, industry association New Zealand Winegrowers (NZW) admitted they were still feeling their way.
"There are a just a few things we think we know about wine consumption in China right now," NZW market manager Asia Monty James told Xinhua.
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