Cutting a Deal With Big Tobacco
Cutting a Deal With Big Tobacco
Apr 30, 2012 6
(NYTimes) - Our business relies on taking waste that has traditionally been considered nonrecyclable and finding ways to recycle it. We do this by running national collection and solution programs for specific types of waste, and we have been partnering with the alcohol industry for a few years now. Our alcohol industry partnerships began with a national wine-cork program that has collected roughly two million corks and recycled them into products such as cork boards, shoes and flooring. This program is financed by a major synthetic cork company, Nomacorc, and will expand into Italy later this year. We also recently began a program to collect wine pouches with the Clif Family Winery.
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