US: Costco's Wine Buyer Doesn't Think Wine Is Different Than Toilet Paper
US: Costco's Wine Buyer Doesn't Think Wine Is Different Than Toilet Paper
Apr 29, 2012 6
(Eater) - The most powerful wine buyer in the world, Costco's lead wine buyer Annette Alvarez-Peters doesn't understand why wine is any different than toilet paper. Last night CNBC ran a special called "The Costco Craze: Inside The Warehouse Giant," which featured Alvarez-Peters in what might as well have been a six-minute segment on wine ignorance. Here's a preview:
Alvarez-Peters: "Is it more special than clothing, is it more special than televisions? I don't think so."
CNBC's Carl Quintanilla: "Certainly it's different than toilet paper? Or different that tin foil?"
Alvarez-Peters: "Why?"
Quintanilla: "Because it's personal."
Alvarez-Peters: "People can look at it that way. But at the end of the day, it's a beverage."
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